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If you want to grow your wealth with automated investing, Wealthfront and M1 Finance are two strong options. Both provide low-cost, mostly hands-off approaches and also let you manage investments yourself, but they suit different styles of investors.
Wealthfront started as a classic robo-advisor for people who want a fully managed experience. After a short questionnaire, it builds a diversified portfolio aligned with your timeline, risk tolerance, and goals. Wealthfront handles rebalancing, dividend reinvestment, and tax-loss harvesting to help improve after-tax returns. It also offers individual stocks, ETFs, and themed portfolios. For security, Wealthfront uses bank-level protections and partners with banks for FDIC coverage on cash; investment accounts have SIPC protection.
M1 Finance focuses on flexibility and customization. The platform gives access to thousands of ETFs and stocks, plus screening tools to build your ideal portfolio. M1 also provides expert model portfolios for many goals—retirement, stock-and-bond mixes, income, global exposure, socially responsible, aggressive, and conservative options. Portfolios can be rebalanced to your target allocation when you request it. M1 offers commission-free investing under certain conditions (for example, with a qualifying balance or loan), otherwise there’s a small monthly fee; cash deposits are protected through partner banks and investment accounts have SIPC coverage.
Which to choose comes down to how involved you want to be. Pick Wealthfront if you prefer a hands-off, tax-aware, fully managed portfolio. Pick M1 Finance if you want more control to build or customize your own portfolio while still using automation and model options. Both platforms include cash-management features and socially responsible investing choices, and both maintain industry-standard security and regulatory protections.
